MrBeast Joins ‘Ramayana’ Promotions
YouTube giant chants ‘Jai Shree Ram’ with Ranbir Kapoor
In a major global push for Ramayana: Part 1, MrBeast made a surprise appearance at a promotional event in Mumbai on September 26.
The creator, real name Jimmy Donaldson, shared the stage with lead stars Ranbir Kapoor, Sai Pallavi and Ravi Dubey, along with director Nitesh Tiwari and producer Namit.
In a viral moment from the evening, prompted by Ranbir Kapoor, MrBeast led the massive crowd in chanting “Jai Shree Ram,” sending fans into a frenzy. The move signals an aggressive strategy to globalise Indian cinema. With over 518 million subscribers and 140 billion views, MrBeast is the world’s most-subscribed individual YouTuber, giving Ramayana direct access to international Gen-Z and millennial audiences who don’t typically watch Bollywood or Hindi films.
Rather than relying solely on traditional trailers and press junkets, producers including Namit Malhotra are betting on digital-first creators to build worldwide hype for the epic.