Amul goes Afghanistan

New Delhi: Asia’s largest dairy brand, Amul will be the prime sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup, which will be held in England and Wales.

Afghanistan Cricket team after having their home ground in India will have Amul sponsored kit and jerseys.

The logo of the brand AMUL will appear on the leading arm of Afghanistan team’s playing jerseys as well as on their training kits throughout the World Cup from May 30 to July 14, an official told this newspaper on Tuesday.

“We are excited about being associated with Afghanistan Cricket for the first time and Amul is hopeful that this team, rated as the fastest growing team in International cricket, will deliver an outstanding performance in the World Cup,” Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), Managing Director Dr R. S. Sodhi said.

“Amul and Afghanistan share an old association. Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi had visited Amul in 1969 and had met Dr V. Kurien and studied the activities of our dairy cooperative.

“Subsequently several delegations of women milk producers from Afghanistan have visited Amul.  Amul is a strong model of rural upliftment and women empowerment, which has been recognised by the people of Afghanistan. Amul is also exporting its milk powders and baby food to Afghanistan since last 2 decades.” he added.

Afghanistan Cricket Board  CEO Asadullah Khan said, “This is a big moment for Afghanistan cricket and we are extremely happy that Amul will sponsor us for the World Cup. This is the first time we will play in the World Cup as a full member and the preparations are good. We hope to do well.”

Afghanistan are scheduled versus Australia on June 1, Sri Lanka on June 4, New Zealand on June 8, South Africa on June 15, England on June 18, India on June 22, Bangladesh on June 24, Pakistan on June 29 and West Indies on July 4.