Ponnam Prabhakar— DC File

KARIMNAGAR: Transport Minister Ponnam Prabhakar has released two books authored by Prof Ghanta Chandra Shekhar, Professor of the Department of Journalism and Mass Communication, Telangana University.

“Artificial Intelligence in Public Relations” and “Beyond the Bylines – How the Journalist and AI Shape the News” are the books the minister released at his camp office in Karimnagar on Monday.

The first book explores the growing applications of AI in public relations, strategic communication, digital transformation and professional practices. It examines how AI technologies are reshaping communication strategies, content creation, audience engagement and organisational communication.

The second book focuses on the changing relationship between journalism and AI. Designed as a textbook for undergraduate and postgraduate journalism students, it discusses the application of AI in news gathering, reporting, writing, editing, verification and news production, while highlighting the ethical responsibilities and professional values of journalists in the digital era.

The minister praised Chandra Shekhar for his academic initiative and contributions to contemporary knowledge in journalism and public relations. He observed that AI was bringing significant changes to the media and communication sectors and stressed the importance of preparing students and professionals to meet the challenges of emerging technologies.

Chandra Shekhar thanked the minister for releasing the books and encouraging academic and intellectual contributions.


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