Tanishq Unveils 'Samriddhi' Collection for Varalakshmi Vratham
The collection features coloured stones, antique finishes, and nakashi work across necklaces, bangles, earrings, and more. Motifs like the Deepa Lakshmi, Thattu Deepamu, and Panchamukha Deepamu enrich each piece, Tanishq said.
Hyderabad: Tanishq, India’s leading jewellery brand from the Tata Group, said on Saturday that it had unveiled Samriddhi, a culturally-inspired collection celebrating the spirit of Varalakshmi Vratham. Rooted in the traditions of AP and Telangana, Samriddhi took design cues from sacred deepam (lamps), symbolising wisdom, light, and divine prosperity, it said.
The collection features coloured stones, antique finishes, and nakashi work across necklaces, bangles, earrings, and more. Motifs like the Deepa Lakshmi, Thattu Deepamu, and Panchamukha Deepamu enrich each piece, Tanishq said.
To mark the festive season, Tanishq is offering up to ₹450 off per gram on gold jewellery and up to 20 per cent off on diamond jewellery value, valid from August 7 to 10 across stores in Andhra Pradesh and Telangana. Customers can also benefit from the Tanishq gold exchange programme, it said.
“This collection reflects the strength and grace of the modern Indian woman who celebrates tradition while shaping her future,” said Pelki Tshering, chief marketing officer, Tanishq. “Samriddhi is a tribute to her and to the divine light of Varalakshmi.”