Every 100 km collectively covered by participants in the third edition of the Pink Power Run 3.0 will translate into a free breast cancer screening and mammogram for an underprivileged patient under a new initiative by the Sudha Reddy Foundation and AIG Hospitals.

The Miles for Mammograms initiative is part of the foundation’s social impact programme and aims to link community fitness with access to preventive healthcare. The foundation has partnered with AIG Hospitals to provide diagnostic support, with the cumulative distance covered by participants converted into sponsored screenings. For every 100 km completed collectively, one free breast cancer screening and one mammogram will be sponsored.

The initiative was announced on Monday by the Sudha Reddy Foundation and MEIL Foundation as they unveiled the third edition of the Pink Power Run 3.0, an international half-marathon and community fitness event scheduled to be held on September 27 at People’s Plaza, alongside the Hussainsagar here. The event is expected to attract more than 20,000 participants and offers a total prize pool of ₹75 lakh, with awards for more than 100 winners.

This year, the event will feature an official 21.097-km half marathon, making it the first time the Pink Power Run 3.0 will include the distance. The race will be certified by the Association of International Marathons and Distance Races (AIMS). Participants can also take part in 10-km, 5-km and 3-km categories. Registrations are open until September 25.

Sudha Reddy, founder of the Sudha Reddy Foundation and director of Megha Engineering & Infrastructures Limited (MEIL), said the Pink Power Run 3.0 was intended to go beyond being a sporting event and promote fitness, preventive healthcare and early action. She said the initiative was aimed at creating greater awareness about breast cancer while encouraging people to adopt healthier lifestyles.

Breast oncosurgeon Dr Pragnya Chigurupati said Telangana had a high burden of breast cancer and stressed the need to strengthen awareness and early detection, particularly in rural and semi-urban areas where access to screening facilities can be limited.

Miss World 2025 Opal Suchata Chuangsri spoke at the event about the personal connection she has with breast cancer awareness. Referring to her own experience of discovering a lump in her breast, she emphasised the importance of early awareness and encouraged greater public participation in initiatives supporting breast health.

The organisers also unveiled the official Pink Power Run 3.0 jersey and medal. The event combines competitive running with a public-health message, using participation and distance covered to support breast cancer screening for those who may otherwise have limited access to diagnostic services.

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