What Hyderabad’s Biggest Orders Reveal About Changing Consumer Habits

Hyderabad’s quick-commerce habits in 2025 revealed a city that balanced routine with aspiration, as everyday essentials shared space with headline-making splurges. According to the How India Instamarted 2025 report by Swiggy Instamart, the city recorded some of the country’s most consistent daily ordering patterns, while also logging one of the largest single-cart purchases of the year.

One Hyderabad-based customer spent ₹4.3 lakh in a single order on three iPhone 17 Pros, making it the biggest cart recorded nationally in 2025. Another shopper spent nearly ₹31,000 on roses during Valentine’s Day, while a separate order saw ₹1.92 lakh spent on soft drinks. These purchases reflected how quick commerce in the city has moved well beyond emergency top-ups to include indulgent, planned, and high-value spending. 

Speaking on the shift, Hari Kumar G, senior VP- business said that quick commerce in India has evolved from a convenience-driven service into a lifestyle habit. What began as a solution for last-minute needs now supports everything from daily essentials to premium and big-ticket purchases, with consumers trusting the platform for speed, reliability, and scale.

Hyderabad stood out in 2025 for combining disciplined daily ordering with rapid category expansion. Premium products such as Apple devices and 24K gold coins featured among the city’s highest-value purchases, while electronics and appliances emerged as the fastest-growing category, recording close to 90 percent growth over the year. The city’s behaviour also mirrored national late-night trends, with masala-flavoured chips dominating nocturnal cravings. 

Across India, the report highlighted how consumers increasingly used quick commerce to optimise everyday life. Milk emerged as the country’s most-ordered essential, with more than four packets being purchased every second nationwide, a volume that would fill tens of thousands of Olympic-sized swimming pools over the year. Hyderabad’s record-breaking iPhone order further underlined the city’s role in shaping India’s evolving quick-commerce narrative, where speed, scale, and aspiration now go hand in hand.