Hyderabad Instamart Cart Hits ₹4.3 Lakh on iPhones
Consumers increasingly used quick commerce to optimize everyday life
Hyderabad: City recorded one of the highest-value single orders on Swiggy Instamart in 2025, with a user spending ₹4.3 lakh in a single cart, largely on iPhone purchases, according to a statement. The order placed the city among the top contributors to high-value quick-commerce transactions nationwide, underlining how instant-delivery platforms are now being used for premium electronics alongside groceries.
Beyond headline spending, the ‘How India Instamarted 2025’ analysis released this week showed that Hyderabad’s order behaviour remained driven by daily essentials. Milk, curd, eggs and bananas featured repeatedly in city carts.
According to the survey, most orders in the city were placed between 7 am and 11 am, and again between 4 pm and 7 pm, aligning with work schedules and daily routines rather than late-night or impulse shopping.
Electronics, gifting items and festival-related purchases saw higher uptake compared to previous years, indicating expanding consumer trust in speed, packaging and delivery reliability for higher-value goods.
Across India, the top-spending account clocked more than ₹22 lakh over the year, purchasing everything from smartphones and 24-carat gold coins to daily staples such as milk and fruits.
In Bengaluru, one user became the country’s most generous tipper, spending ₹68,600 on delivery partner tips over the year, while another placed the smallest cart worth just ₹10 for a printout.
The report also found that Indian consumers purchased more than four packets of milk per second throughout the year.
A Chennai resident spent more than ₹1 lakh on condoms alone, while gold purchases — particularly during festive seasons such as Dhanteras — surged, with one Mumbai user buying ₹15.16 lakh worth of gold via Instamart.
Tier-II cities recorded exceptional growth, indicating that the quick-commerce wave is spreading beyond metros. Rajkot saw a ten-fold year-on-year increase in orders, Ludhiana grew seven-fold, and Bhubaneswar quadrupled its order volumes during 2025.