Ai Express Launches Xplore More Campaign
The campaign comes at a moment for the airline, which now connects 60 destinations across the Middle East, Southeast Asia, and South Asia, with a fleet of 115 aircraft.
Hyderabad:Air India Express has launched ‘Xplore More, Xpress More’, a brand campaign across South Asia, the Middle East and South East network.
The campaign comes at a moment for the airline, which now connects 60 destinations across the Middle East, Southeast Asia, and South Asia, with a fleet of 115 aircraft.
Conceptualised in collaboration with the Omnicom Advertising Group (OAG), and directed by acclaimed filmmaker Dibakar Banerjee, the campaign reflects Air India Express’ evolving brand narrative, which is rooted in the warmth of Indian hospitality, authentic experiences, and meaningful travel, according to a statement.
At the heart of the campaign is a film that follows a free-spirited traveller exploring diverse destinations within India and beyond, it added.
Air India Express chief marketing officer Siddhartha Butalia said that the airline now serves South Asia, the Middle East, and Southeast Asia, offering a unique and memorable flying experience.
The campaign showcases Air India Express’s key services — hot meals, comfortable seats, and friendly service — through a 60-second film and shorter versions ending with the line: “I’m from everywhere that’s made me feel something special. I guess I’m a little Air India Express too.”
Director Dibakar Banerjee said the campaign breaks away from typical airline ads by focusing on genuine travel experiences.
Russell Barrett from Omnicom Advertising Group said it appeals to travellers seeking meaning, not just movement, turning flying into a more personal and inspiring experience.
With curated fares, ‘Gourmair’ meals, refreshed interiors, loyalty rewards, and seamless digital services, Air India Express combines technology with heartfelt Indian hospitality.