Unicorns in Hyderabad See 74% Growth in Hiring

Chennai: Indicating vibrant activity, unicorns in Hyderabad recorded a 74 per cent growth in hiring, followed by Chennai with a growth of 60 per cent.

While the overall industry-level hiring saw a four per cent rise in January, unicorns posted a 25 per cent surge. The trend spans multiple sectors, with unicorns dealing in banking and financial services showing a 35 per cent growth and IT and internet/e-commerce unicorns registering a growth of 16 per cent and 18 per cent respectively.

In the aviation and aerospace industry, which recorded an exceptional 33 per cent growth, Delhi NCR witnessed a staggering 77 per cent surge in hiring. The sector saw a 22 per cent increase in hiring for professionals with 4-7 years of experience.

The media and entertainment industry started the year strong with 14 per cent year-on-year growth and Mumbai drove this expansion with a four per cent increase.

The advertising and marketing industry has maintained its growth momentum into the new year with a four per cent overall growth. Chennai and Pune are emerging as new centres for marketing talent, recording impressive growth rates of 24 per cent and 18 per cent respectively, indicating a geographical diversification of marketing opportunities beyond traditional hubs.

“In 2024, January had greeted us with a disappointing 11 per cent de-growth in hiring. In contrast, 2025 seems to have started on a positive note. Strong growth in most core sectors including FMCG, pharma, insurance and hospitality is a good sign and augurs well for a cracking 2025 in terms of white collar hiring,” said Pawan Goyal, chief business officer of hiring portal Naukri.