P4 Scheme to Be Rolled Out in AP From August 19: CM

Vijayawada: Chief Minister N. Chandrababu Naidu has announced that his P4 plan to eradicate poverty from AP by 2029,would commence on August 19.

“The P-4 would serve as a model for the entire nation,” Naidu said while reviewing the implementation plan via a video conference from here with people’s representatives and government officials on Tuesday.

Chief Secretary K. Vijayanand, finance minister Payyavula Keshav, P-4 foundation vice-chairman Kutumba Rao and officials from the finance and planning departments were present.

Naidu said, “The objective is to ensure a higher standard of living for every family. The core intent is to encourage the well-off to ‘give back’ to society. From these role models, even small support becomes big support for the poor.”

He said, “In that spirit, Pallekunta Hemalatha, a sanitation worker from the Avanigadda constituency, emerged as a guiding light by voluntarily supporting an elderly woman. When there is a heart that responds, there are those who benefit from it.”

“What Bangaru Kutumbams need is emotional bonding and support."

The Chief Minister noted, “While the Bill & Melinda Gates Foundation and Vedanta operate through CSR funds, our focus through P4 is to go beyond that and directly uplift poor families. We are implementing the Zero Poverty Mission with people as our greatest asset.”

He said, “The selection of Margadarshi for the Bangaru Kutumbams is purely voluntary. No one is coerced to paricipate in this effort. Only those with compassion and humaenity should be a part of this effort.”

Explaining P-4 details, Naidu said, “So far, 9,37,913 Bangaru Kutumbams have been identified. Some 1,03,938 Margadarshis (role models/mentors) were identified. The needs of 10 lakh Bangaru Kutumbams across the state have been prioritised.”

“Using an 11-question survey, we collected details and analysed them with AI. Some 31 per cent families need jobs, 22 per cent require medical assistance and 9 per cent seek to expand their small businesses,” he said.

The Chief Minister said, “In addition to adopting families, many Margadarshi are stepping up the plans to adopt entire villages and mandals. We’ve also introduced a 'Fund a Need' concept in P4.”

“The implementation of the programme would be reviewed once every three months. Public representatives and officials can also voluntarily participate,” he said.

Stating that he registered himself as a Margadarsi and adopted 250 families in Kuppam, Naidu said, “We’ll move forward with a structured welfare plan for the poor. Through the NTR Trust, we have implemented several service-oriented programmes. Even when we were in opposition, during the Uttarakhand floods, we stepped forward to help our community.”

“This spirit of Margadarshi is the true support system for Bangaru Kutumbams.”