PM Modi Urges New BJP Team to Deepen Connect With People
The BJP decided to launch a month-long Seva Sankalp Abhiyan across the country from September 17
By : DC Correspondent
Update: 2026-08-22 18:52 GMT
New Delhi: Prime Minister Narendra Modi met the newly appointed BJP office bearers at the party headquarters in the national capital on Saturday. Following his first interaction with BJP president Nitin Nabin's new team, which came shortly after the BJP announced the launch of a month-long nationwide “Seva Sankalp Abhiyan” beginning September 17, Modi said the meeting was about discussing "new ideas and perspectives" aimed at strengthening the BJP.
"Organisational meetings are all about new ideas and perspectives aimed at strengthening the party and deepening connect with the people. Great interaction with fellow party colleagues and the new organisational team," Modi posted on X. At the meeting, the Prime Minister, it is learnt, advised the new team to stay connected with the people and further strengthen the organisation.
Earlier in the day, the BJP decided to launch a month-long Seva Sankalp Abhiyan across the country from September 17 to mark the completion of Modi's 25 years in public life as the head of the government and his contributions. During the nationwide campaign, the BJP will reach out to every section of society, including youth, women and farmers, through various programmes, party general secretary Vinod Tawde said.
Every year, the BJP observes a fortnight-long Seva Pakhwada across the country to mark Modi's birthday on September 17.
"Modi's personality is such that he is dedicated to service at every moment," Tawde said, adding, "As he is going to complete 25 years (as the head of the government) on October 17 this year, since he first took oath as chief minister of Gujarat on October 7, 2001, we decided to launch a nationwide month-long campaign, Seva Sankalp Abhiyan, keeping the significance of this 25-year milestone in mind."
Interacting with the media at the BJP headquarters, Tawde said that the month-long campaign will feature various activities centred around the "spirit of service that is so integral to Modi's personality".
During the Seva Sankalp campaign, the BJP workers will reach out to 14-lakh Anganwadi workers across the country and felicitate them for their contributions by organising Anganwadi Saman and Matru Samman programmes. Other events to be organised during the campaign will include "Seva Mein Mera Yogdaan" and "Rashtriya Innovation Challenge", especially for youth.
"Under the Seva Setu Abhiyan, we are going to appeal to people, especially youth, to engage in social service activities and make reels for others to get inspiration to do such work," Tawde said. He mentioned that they can make reels while undertaking social service activities, like cleanliness drives, tree plantation, connecting tuberculosis patients with the government scheme that seeks to eradicate the disease.
Asked where such people will post their reels, the BJP leader said, "We will create a platform for that."
During the 15-day-long Seva Setu Avhiyan, BJP workers will organise camps across all blocks to help enrol people in various government welfare schemes, including Pradhan Mantri Kisan Samman Nidhi. A National Innovation Challenge will also be rolled out for youth across the country to promote innovation.
For the successful implementation of the month-long campaign, the BJP organised a national-level workshop for party office bearers at party headquarters on Saturday, Tawde said, adding that similar workshops will be organised for party workers and office bearers across all states till August 31 so that they are ready for the roll-out of the month-long campaign from September 17.
Earlier in the day, the BJP decided to launch a month-long Seva Sankalp Abhiyan across the country from September 17 to mark the completion of Modi's 25 years in public life as the head of the government and his contributions. During the nationwide campaign, the BJP will reach out to every section of society, including youth, women and farmers, through various programmes, party general secretary Vinod Tawde said.
Every year, the BJP observes a fortnight-long Seva Pakhwada across the country to mark Modi's birthday on September 17.
"Modi's personality is such that he is dedicated to service at every moment," Tawde said, adding, "As he is going to complete 25 years (as the head of the government) on October 17 this year, since he first took oath as chief minister of Gujarat on October 7, 2001, we decided to launch a nationwide month-long campaign, Seva Sankalp Abhiyan, keeping the significance of this 25-year milestone in mind."
Interacting with the media at the BJP headquarters, Tawde said that the month-long campaign will feature various activities centred around the "spirit of service that is so integral to Modi's personality".
During the Seva Sankalp campaign, the BJP workers will reach out to 14-lakh Anganwadi workers across the country and felicitate them for their contributions by organising Anganwadi Saman and Matru Samman programmes. Other events to be organised during the campaign will include "Seva Mein Mera Yogdaan" and "Rashtriya Innovation Challenge", especially for youth.
"Under the Seva Setu Abhiyan, we are going to appeal to people, especially youth, to engage in social service activities and make reels for others to get inspiration to do such work," Tawde said. He mentioned that they can make reels while undertaking social service activities, like cleanliness drives, tree plantation, connecting tuberculosis patients with the government scheme that seeks to eradicate the disease.
Asked where such people will post their reels, the BJP leader said, "We will create a platform for that."
During the 15-day-long Seva Setu Avhiyan, BJP workers will organise camps across all blocks to help enrol people in various government welfare schemes, including Pradhan Mantri Kisan Samman Nidhi. A National Innovation Challenge will also be rolled out for youth across the country to promote innovation.
For the successful implementation of the month-long campaign, the BJP organised a national-level workshop for party office bearers at party headquarters on Saturday, Tawde said, adding that similar workshops will be organised for party workers and office bearers across all states till August 31 so that they are ready for the roll-out of the month-long campaign from September 17.