PM Modi Recalls Media Evolution from Press Releases to Instagram Reels
PM Modi recalled his early days and his responsibilities in handling media communications for the party
New Delhi: Prime Minister Narendra Modi on Thursday acknowledged the transformation of the media sector, saying he had witnessed its evolution from the "era of the press release to the age of the Instagram reel."
Addressing media persons at the Deepawali Milan event at the BJP headquarters in Delhi, PM Modi recalled his early days and his responsibilities in handling media communications for the party.
Extending festive greetings, he said, "The festival of Diwali has just passed, and preparations for Chhath are now in their final stages. I extend my heartfelt wishes to all of you and your families for these festivals."
Reflecting on changes in media communication, the Prime Minister appreciated journalists for attending the gathering despite their busy schedules during the festive season.
He said he had shared a natural rapport with the media for years and had witnessed its transformation from traditional press releases to the present-day popularity of Instagram reels.
Recalling his experiences in the 1990s, PM Modi said he was entrusted with responsibilities for two major nationwide campaigns (yatras), when sending a press release required finding a fax machine.
He added that even after moving to Delhi, he continued handling media-related responsibilities. During Diwali Milan gatherings, his role often involved arranging chairs and welcoming guests.
"Back then, cameras were few, yet the relationships remained just as profound," he said, adding that the lessons he learned during those years continued to be useful.
Recalling the media's role in his appointment as Gujarat Chief Minister, PM Modi said journalists had informed him about the development before many people within his own party.
He narrated how a group of journalists, including several women reporters, visited his room and asked him to offer sweets upon learning that he was set to become the Gujarat Chief Minister.
PM Modi completed 25 years of continuous service as head of government on October 7.
He took oath as the Chief Minister of Gujarat on October 7, 2001, and subsequently became the Prime Minister of India on May 26, 2014. His third consecutive term as Prime Minister began on June 9, 2024.