Bengaluru: Rotary, Sakra launch Pink Express to screen women for breast cancer

Bengaluru: The initiative was supported by Rotary Bangalore Palmville and Sakra World Hospital. The Pink Express will be used to conduct awareness and screening camps for the underprivileged women free of cost. While Rotary is funding all the medical equipment, Sakra is providing the doctors and medical technicians to conduct these camps.

Speaking at the occasion, Mr Ritesh Goel, president, Rotary Palmville, said, "Rotary is involved with many community service-based projects involving healthcare, education, environment and vocational areas. We are happy to launch this initiative as part of Rotary International's global focus on healthcare. The technology being used in Pink Express for screening is based on thermal imaging. This is a ‘no touch no pain’ process encouraging more women to undergo this test and hence create a bigger social impact.”

Mr Takashi Maki, MD, Sakra World Hospital, said, “This initiative is in line with our philosophy of community service. We are very pleased to partner with Rotary who are committed to projects for a social cause. Breast cancer is the biggest killer among women in India today. While in Western countries the survival rates in breast cancer over the years has become progressively very high, sadly in India it is still woefully low. This is primarily due to lack of awareness and periodic screening as a result of which majority of the cases get detected in stage 3 or stage 4. This initiative is focused on awareness building and early detection leading to higher survival rates.”