CCPA Fines Rapido ₹10 Lakh for Misleading Ads
The CCPA also directed the ride-hailing platform to reimburse all consumers who availed the “AUTO IN 5 MIN OR GET ₹50” offer but did not receive the promised compensation.
In a strong move to protect consumer rights, the Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹10 lakh on Rapido (Roppen Transportation Services Pvt. Ltd.) for publishing misleading advertisements and engaging in unfair trade practices.
The CCPA also directed the ride-hailing platform to reimburse all consumers who availed the “AUTO IN 5 MIN OR GET ₹50” offer but did not receive the promised compensation.
CCPA’s probe found that Rapido’s advertisements promising “Guaranteed Auto” and “Auto in 5 min or get ₹50” were false and misleading. The promised ₹50 was not actual money but “Rapido coins” worth up to ₹50, valid only for bike rides with a 7-day expiry. The disclaimer was displayed in tiny, unreadable fonts, while the liability was misleadingly shifted to individual captains instead of Rapido itself.
Data showed 575 consumer complaints against Rapido between April 2023 and May 2024, which spiked to 1,224 complaints between June 2024 and July 2025. Many complaints related to non-refunds, overcharging, service deficiencies, and failure to honor the 5-minute guarantee.
Given that Rapido ran this misleading campaign for nearly 1.5 years across 120 cities in multiple regional languages, the CCPA invoked provisions of the Consumer Protection Act, 2019, to penalize the company and direct corrective action.
The authority reminded consumers to remain vigilant about exaggerated claims in advertisements and to report misleading ads or unfair practices through the National Consumer Helpline (1915), NCH App, or website.