BJP To Focus On Women-Centric Issues Ahead Of Polls

NEW DELHI: The BJP top brass, including Prime Minister Narendra Modi, will be leaning more on women-centric issues and the Centre's role in empowering them in a bid to cash in on female votes, who in the recent polls have shown a tilt towards the saffron party, in the run-up to the elections in four states and a Union territory this year. The BJP plans to focus on the women vote-bank to dominate the narrative during electioneering and ensure winnability in the impending polls.

The BJP’s women’s wing in poll-bound West Bengal, Tamil Nadu, Kerala, Assam and Puducherry has been activated to spearhead a massive campaign blitz to woo the female voters. As the polls near, the BJP will be deploying all its women leaders, including ministers.

To review preparedness for poll-bound states and ramp up its women outreach campaigns, a meeting of election in-charges and co-incharges of the BJP’s women’s wing of West Bengal, Tamil Nadu, Kerala, Assam and Puducherry was called on Tuesday at the BJP national headquarters.

The party insiders said that during the meeting discussions centred on mobilising women workers, outreach programmes and state-specific election strategies.

“The entire discussion in the meeting was centred around strengthening grassroots presence by carrying out various activities, effective engagement with the women electorate and their participation in the poll processes,” the BJP sources said.

Earlier the BJP Mahila Morcha had appointed election in-charges and co-incharges for the poll-bound states. Sources said that the BJP Mahila Morcha is also planning to appoint women leaders as the in-charge of each district in the poll-bound states, who will work for the party on the ground and reach out to women before the Assembly polls.

According to BJP sources, women leaders of the party will hold small public or corner meetings and try to establish one-to-one connections with female voters across all age groups.

“The BJP is organising a series of women-centric campaigns to win their support in forthcoming polls in West Bengal, Tamil Nadu, Kerala, Assam and Puducherry. We are planning to hold ‘Mahila Chaupal’, intellectual meets and women beneficiaries meets to woo women voters in poll-bound states,” sources said, adding a series of women-centric outreach campaigns has been planned for Assembly polls. 

”The BJP women leaders will explain to the female electorate that with the vision of ‘Sabka Sath and Sabka Vikas’, the BJP government under the leadership of Modi has worked for the empowerment and development of women since 2014. Various programmes to raise awareness about government welfare schemes and how they benefit women and their families will also be held,” they added.