Air India Signs Pact With Tourism Ministry To Promote India As Tourist Hub

New Delhi: Air India and the Union Ministry of Tourism (MoT) on Monday signed an agreement to jointly promote India as a premier global tourism destination and strengthen the country's position as a key aviation and transit hub. Under the agreement, Air India and the MoT will collaborate on co-branded global marketing campaigns and tourism promotion across digital, social media, inflight branding, and other consumer-facing platforms.

Air India is the first global airline to partner with the MoT to showcase India to the world through joint marketing, destination promotion, transit tourism initiatives, and enhanced traveller experiences. The partnership will also explore opportunities to extend Incredible India branding across Air India's touchpoints. The move will help strengthen India's position as a global transit hub. As Air India continues to build its hubs at Delhi and Mumbai as major international gateways, the MoU provides for collaboration on initiatives aimed at encouraging transit and stopover tourism in India, including the development of stopover programmes.

By leveraging Air India's expanding global network and the MoT’s flagship Incredible India initiative, the collaboration aims to boost inbound tourism, strengthen India's global visibility, and encourage more international travellers to discover the country's diverse cultural, heritage, natural, and experiential offerings.

"As the airline that proudly carries India in its name, Air India has a unique responsibility to showcase the country to the world and serve as an ambassador for the `new India’ that is confident, vibrant, warm, and welcoming,” said Nipun Aggarwal, Chief Commercial Officer, Air India.

The collaboration will include participation in tourism exhibitions, roadshows, familiarisation trips, and other market development activities designed to boost interest in India among international travellers. Air India and the MoT will also work with state tourism boards and other stakeholders to highlight destinations across the country and support tourism-led initiatives.

Air India serves 40 international destinations across five continents and its network spans North America, United Kingdom and Europe, Australia, Africa, and Asia , regions that together are home to nearly 95 per cent of the world's population. Air India also has 25 codeshare partnerships with more than 120 interline partnerships with leading airlines around the world connecting India to over 1,000 destinations worldwide.