A study has found that men find blondes to be more youthful and attractive in comparison to women with darker hair.
Psychologists from the Augsburg University in Minnesota recently carried out a study to determine how hair colour influences the way the opposite sex perceives you.
The study had 110 male participants who were presented with computer-generated images of women with either blonde, brunette or black hair.
The findings showed that the majority of the men would generally associate the women with lighter hair as being more youthful and attractive in comparison to the women with darker hair.
Women with lighter blonde or brunette hair were also considered to have greater potential as romantic partners, parents than those with black hair.
The study concluded: “These results suggest that males are able to make complex judgements about women concerning their desirable relationship and parenting potential based on discernable characteristics such as hair colour and length.”
Well, looks like blondes do have more fun!