Dulquer Joins Jos Alukkas as Brand Ambassador
Dulquer Salmaan said he had grown up seeing the brand and associated it with family occasions, adding that its balance of tradition and evolving design made the partnership meaningful for him.
Hyderabad: Actor Dulquer Salmaan has joined Jos Alukkas as its brand ambassador for a partnership aimed at reaching a wider and younger audience while staying rooted in tradition.
In a statement, the jewellery house said the association brought together its focus on craftsmanship and trust with Dulquer’s pan-Indian appeal across Malayalam, Tamil, Telugu, Kannada and Hindi cinema. As brand ambassador, he will appear in upcoming campaigns that position jewellery as part of everyday expression as well as key life milestones.
Jos Alukkas managing director (MD) Varghese Alukkas said the brand’s growth had been guided by consistency and clear standards, pointing to its early adoption of 916 BIS hallmarked gold.
Paul Alukkas, another MD, said the association comes at a time of expansion, with Dulquer connecting naturally across age groups and regions. John Alukkas, also one of the MDs, said his public persona aligns with the direction the brand is taking.
Dulquer Salmaan said he had grown up seeing the brand and associated it with family occasions, adding that its balance of tradition and evolving design made the partnership meaningful for him.