Penguin Random House India released Master Growth Hacking by Apurva Chamaria at India Habitat Centre. The book was launched in the presence of Vinay Singhal- Founder and CEO, Witty Feed, Naveen Kukreja- Founder and CEO Paisa Bazaar and Milee Aishwarya- Editor-in-Chief, (Commercial & Business) Penguin Random House India who were key note speakers.
The event witnessed a robust gathering comprising of 100 odd people, most of which belonged to the startup ecosystem.
The launch was followed by an address by the Key Note speakers.
Sharing his experience Naveen said “The book talks about inspiring case studies and inspiring examples of how you can attempt growth hacking. People can find it useful and get great insights from it. The book takes examples and case studies from live successful companies and shows how to apply them and use them in your business and life.
Entrepreneurs must read this book but professionals too can find a lot of things that are useful for their company, their business and lastly for themselves i.e. Growth hacking for oneself”.
Applauding the book Vinay said “Witty Feed’s story which has been featured here tackles three essential questions:
How do you build a global media company from India?
How do you build that global media company from a Tier 2 city in India?
And how do you build it in a bootstrapped and profitable format?
If one story has all that to offer, imagine what all the other 9 would have. So that should definitely inspire you to go buy the book.”
Commenting on the book Milee said “It talks about not only how to survive but how to grow and how to take businesses forward”.