Mebaz weaving celebrations with togetherness
A film starring Vijay and Kiara beautifully captures the sole essence of the brand: Togetherness
Traditions have always been a prized possession for every Indian. To us, it is a way of life, a thread that connects hearts. And what better way to encapsulate the essence of Indian traditions than an Indian wedding. While marriage is about two souls, here it is a union of two families. From the youngest to the eldest, a wedding is a celebration for all. The lights, décor, lavish menus set aside what matters most is the enriched traditions coupled with celebrations. Marriage is the beginning of an eternal journey of togetherness.
While weaving tales of togetherness, Mebaz has crafted stories of happiness and smiles for over a decade now. Marrying tradition with modernity, Mebaz journeyed through time and emerged as one of the biggest celebration wear brands in Southern India. Today, Mebaz has a presence in 3 cities (Hyderabad, Vijayawada and Visakhapatnam) with 16+ stores sprawling over 9,000 sq ft making it one of the biggest Indian wear retail brands in the city.
The holistic approach of the brand while encompassing the entire age gamut has made it one of the most preferred one-stop destination for ethnic buy. Their eclectic range of wedding wear and kids wear make every occasion a grand celebration. From beautiful hues of intricately designed lehengas to dapper sherwanis, Mebaz is a craftsman of sartorial elegance matched with classy tradition.
A winning streak in establishing the brand further was the on-boarding of leading names in the South Indian film industry, Vijay Deverakonda and Kiara Advani. Featuring in a short light-hearted television commercial for Mebaz, the duo is seen bantering coyly with each other. The film beautifully captured the sole essence of the brand; togetherness is a celebration and garnered immediate traction and growth to the brand.
Mebaz’s journey so far has been full of class, umpteen style, and ingrained with values and traditions, while transcending boundaries of age and gender. It is a brand that celebrates everyone across the age spectrum.