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Sachin Tendulkar turns showstopper, launches own clothing brand

The company expects to launch about 30 stores in five years, targeting a turnover of Rs 200 crore.

By :  jatin mohanty
Update: 2016-05-29 08:14 GMT
True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar. (Photo: Shripad Naik/DC)
Sachin Tendulkar.
Sachin Tendulkar.
Sachin Tendulkar shares a candid moment with photographers. (Photo: Shripad Naik/DC)
Sachin Tendulkar.
Sachin Tendulkar.
The offline launch comes strategically in conjunction with Arvinds recent launch of its omni-business initiative Nnnow.com. (Photo: Shripad Naik/DC)
The other two brands, Prym and Shuffle, are primarily digitally-driven labels, while True Blue will follow an offline and online model, Mehta said. (Photo: Shripad Naik/DC)
True Blue is the third brand under this division, which was set up in early 2015. (Photo: Shripad Naik/DC)
Mehta elaborated that with True Blue, the company aims to make the menswear category \"unboring and more content fashion driven\". (Photo: Shripad Naik/DC)
Menswear is the largest segment in Indias apparel market, accounting for approximately 42 per cent of the overall segment and is expected to grow at 8.5 per cent in the next five years. (Photo: Shripad Naik/DC)
While Mehta did not reveal the terms of the partnership, he said the apparel range has been designed keeping in mind Tendulkars persona, showcasing over 300 styles. (Photo: Shripad Naik/DC)
“So I thought, I might as well take that off the field and share that with people who have supported me for so many years and give them the opportunity to wear something which is of my taste, what I like,” Sachin said. (Photo: Shripad Naik/DC)
Sachin explained what fashion means to him. “In the last 24 years if I wasn't in whites on the field, I was in blues. Blue happens to be my favourite colour as well.” (Photo: Shripad Naik/DC)
True Blue launched its first store in Mumbai. (Photo: Shripad Naik/DC)
\"As the partnership grows, True Blue will launch 25-30 stores in five years across India targeting a turnover of about Rs 200 crore,\" said Rajiv Mehta, chief executive of Arvind Fashion Brands. (Photo: Shripad Naik/DC)
True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar. (Photo: Shripad Naik/DC)
The company expects to launch about 30 stores in five years, targeting a turnover of Rs 200 crore. (Photo: Shripad Naik/DC)
Arvind Fashion Brands on Saturday launched a premium menswear and accessories brand True Blue in partnership with cricket icon Sachin Tendulkar. (Photo: Shripad Naik/DC)
The company expects to launch about 30 stores in five years, targeting a turnover of Rs 200 crore.

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