Vishnu Manchu Invests Rs 100 Crore In Microdramas

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed a Rs 100 crore investment to the emerging world of microdramas.

Industry insiders have confirmed that the Dhee actor is funding this ambitious project with his personal capital while also securing additional equity.

In the era of short-form content, he believes microdramas are the future of digital entertainment. "This venture is seen as a strategic move to tap into the viewing habits of the next generation, who increasingly prefer short-form content," a source says.

The investment is expected to have a positive impact on the cinema landscape as well. It could potentially set a new precedent for how content is produced and consumed.

If microdramas feature uplifting themes, they can attain virality.