Raj Nidimoru Explains the Chiranjeevi Connect in Raj & DK's Projects

Producer-director Raj Nidimoru hails from Chittoor district in Andhra Pradesh, yet he has carved a successful career primarily in Bollywood. Along with his long-time creative partner Krishna D.K. (DK), Raj has delivered several acclaimed films and web series that have won audiences across the country.

Over the years, fans have noticed a recurring trend in their work — references to Megastar Chiranjeevi and Telugu culture. When asked about this in a recent interview, Raj opened up about the reason behind these tributes.

"We have used Chiranjeevi garu's songs in projects like Guns & Gulaabs and Go Goa Gone. In Guns & Gulaabs, there is a Telugu character named Athmaram who runs a hotel in North India. When we started making web series, we felt that characters should speak their own languages rather than everyone speaking only Hindi," Raj said.

He explained that authenticity was a major factor behind this creative decision. Raj and DK wanted characters to reflect the cultural and linguistic backgrounds they came from, making the stories feel more natural and relatable.

"We wanted to cast actors from different parts of the country and allow them to speak their native languages. It gave us the opportunity to bring in talent from across India and added a new layer of realism to our storytelling," he added.

Raj also revealed that The Family Man 3 features a connection to the Telugu film Cinema Bandi, describing it as a tribute to their roots.

"That's our way of paying homage to our mother tongue and where we come from," he said.

Despite building their reputation in the Hindi entertainment industry, Raj and DK have consistently stayed connected to their Telugu heritage. Through subtle references, regional characters, and nods to icons like Chiranjeevi, the duo continues to celebrate the culture that shaped them while creating stories for a national audience.