Recreating magic

Deccan Chronicle.  | Sashidhar Adivi

Entertainment, Tollywood

Allu Arjun’s forthcoming film, Ala Vaikuntapuramlo, will feature a promotional song which will be shot on the entire cast.

Allu Arjun

Allu Arjun’s forthcoming film, Ala Vaikunthapuramlo has been in the news for it’s interesting plotline and ensemble cast.  To add more pep to the content, the makers have decided to shoot an exclusive promotional video for the film, next month. The promotional video will be shot soon on Allu Arjun, composer Thaman and other cast.  Interestingly, the filmmakers’ want to create buzz with this promo song and ensure that it’ll top the chartbusters. Filming a promo song is a collective decision — director Trivikram Srinivas, Allu Arjun and producer Radhakrishna — together have decided that a promo song will elevate the buzz about the film.

A source informs, “Allu Arjun’s earlier film, Julayi, too had a promo song, which went on to become a super hit. So the filmmakers wanted to recreate the magic. Since the film is slated for release on January 12, they wanted the song to push the film’s buzz and do the talking.