A carnival atmosphere!

Ram Pothineni’s film Red has become the first Telugu movie to be shot at the famous Carnival of Viareggio in the Tuscan town of the same name. The colourful event is the most renowned of its kind, not only in Italy but in the whole of Europe.

For a particular song, the filmmakers wanted a backdrop that is full of festivities, and zeroed in on the Viareggio carnival. Shooting for the song commenced recently.  

“This romantic number will be shot on Ram and Malvika Sharma under Shobi Master’s choreography,” says a source adding that the film is gearing for an April 9 release.