Ticket rates, benefit shows for Pushpa 2 justified
The highly anticipated film Pushpa The Rule has received approval for special benefit shows on December 4, 2024, at 9:30 pm and 1:00 am, allowing fans to get an early preview. M.S. Raju, a film producer, supports this decision, saying, "There are many people who want to watch the movie, so why not add benefit shows alongside regular ones?" He argues that big-ticket films, which arrive infrequently in Telugu cinema, bring excitement and optimism to producers and distributors. "Star-studded films are like festivals for producers, distributors, and exhibitors. Theatres will be packed with audiences, and makers will capitalize on the hype. What’s wrong with that?" he adds.
The official worldwide release date for the much-awaited film, starring Allu Arjun and Rashmika Mandanna, is December 5, 2024. However, fans in Telangana have an even greater reason to celebrate. "Star-driven movies today have big budgets, and opening day collections are crucial. With Telugu cinema gaining global recognition, makers have to invest heavily, and the hike in ticket prices is more of a necessity than a choice," Raju explains.
For the benefit shows, ticket prices have been set at Rs. 1121 for single screens and Rs. 1239 for multiplexes. "Benefit show tickets are usually priced higher because they are meant for die-hard fans," Raju notes.
Raju also praises the flexible pricing structure set by the filmmakers for the film's release. From December 5 to 8, tickets will cost Rs. 354 for single screens and Rs. 531 for multiplexes. From December 9 to 16, prices will drop to Rs. 300 for single screens and Rs. 472 for multiplexes. Between December 17 and 23, ticket prices will further reduce to Rs. 200 for single screens and Rs. 354 for multiplexes. "I welcome this flexible ticket structure. It’s beneficial for the viewers. The first four days are for the fans and eager general audiences. If someone finds the prices too high, they can watch it later at their convenience," he concludes.