Vi Movies & TV Offers Bullet Microdrama App free of cost
This launch also reinforces Vi’s focus on strengthening its free content portfolio
Catering to the growing demand for mobile-first, short serialised content, Vi Movies & TV, the content aggregator platform from leading telco Vi, today announced its foray into the Microdrama category. Microdramas will be available on Vi Movies & TV for the first time in partnership with Bullet Microdrama App and can be accessed via the Vi Movies & TV App.
Microdramas are rapidly gaining popularity among India’s smartphone-first audiences. According to industry reports, India accounted for 11% global downloads of Microdrama platforms in Q1 2025 reaching 35 million. The microdrama market in India is poised for exponential growth, projected to reach $1.5 billion by 2026 and $4.5 billion by 2030. The growth will be driven by rising adoption in Tier II and Tier III markets, younger audiences, and evolving content consumption habits. With daily watch time of around 40-90 minutes with completion rate exceeding 90 percent, the category demonstrates strong engagement.
This launch also reinforces Vi’s focus on strengthening its free content portfolio. With this, Vi Movies & TV subscribers can stream a mix of free, and premium content from 20+ OTT Platforms including JioHotstar, SonyLIV, ZEE5, Amazon MX Player, and many more along with 400+ live TV channels, under one platform without the hassle of maintaining multiple subscriptions.
The microdrama catalogue on Vi Movies & TV will feature a diverse and multilingual mix of titles across genres such as romance, drama, thriller, and comedy. The line-up includes Rickshaw Romeo (Hindi & English), AutoRaja (Telugu, Kannada, Hindi & English), Lady Boss (Tamil, Telugu, Malayalam & English), Comedy Couple (Hindi), and Sweet 16 (Bengali), among others, catering to a wide range of regional and language preferences.
With this launch, Vi continues to strengthen its position as a content aggregator, offering a wide range of entertainment formats through a single platform, while staying aligned with evolving consumer preferences.