Lytus Studios XR Launches Bonalu Anthem 2025
Rooted in tradition and powered by technology, the anthem pays a vibrant tribute to the essence of the Bonalu festival, Telangana’s iconic celebration of goddess Mahakali.
By : DC Correspondent
Update: 2025-07-09 11:45 GMT
Hyderabad: Lytus Studios XR, a division of Lytus Technologies, proudly unveils the 2025 ‘Bonalu Anthem’ under its music vertical Lytus Music, reaffirming its commitment to bringing regional and hyperlocal stories to national and international audiences.
Rooted in tradition and powered by technology, the anthem pays a vibrant tribute to the essence of the Bonalu festival, Telangana’s iconic celebration of goddess Mahakali.
Bonalu, observed during the Telugu month of Ashada, is a cultural and spiritual high point in Telangana. The festival pulses with devotion, vibrant processions, traditional drum beats, and folk artistry. The Bhole Bonala Pata captures this fervor through an upbeat, contemporary track that blends folk vocals, high-energy percussion, and cinematic visuals designed to resonate with both local communities and the global Indian diaspora.
Speaking about the banner’s first launch, Mr. Sai Ramakrishna, CEO of Lytus Studios XR, said, “At Lytus Studios XR, we believe in the power of storytelling through music and immersive technology. The Bonalu Anthem is more than just a song, it’s a celebration of Telangana’s cultural soul. Through Lytus Music, our aim is to take such deeply rooted traditions and present them in a modern format that resonates with today’s generation while preserving authenticity. We’re proud to take this local festivity to a global audience.”
With Lytus Music as its cultural catalyst, Lytus Studios XR is setting a new benchmark in immersive regional content, embracing the sounds, stories, and sentiments of India’s heartlands. The anthem is now live across all major streaming platforms and is set to feature in curated festive playlists, digital campaigns, and virtual experiences.