Director: Prashant Raj
Cast: Ganesh, Radhika Pandit, Sadhu Kokila, Kashinath
After exploring Korean, Chinese, French, and other foreign language movies, a section of directors who do nothing but cut, copy and paste the hard work of such original film makers, now the focus seems to have shifted to decades old Hollywood classics. After zooming into this one directed by Prashant Raj, it transpires that it is nothing but the remake of 1961 released Hollywood comedy romance movie - ‘Lover Come Back’.
While coming back to ‘Zoom’ of 2016, the director has adulterated it by extending the running time when compared to the original which ends within 107 minutes, whereas Zoom drags on till 158 minutes, mostly filled with adulterated jokes. Though the movie is certified U/A, which requires parental guidance for minor audience, the so called comedy (double meaning) is purely tasteless even for a sensible adult to even laugh at them. The only relief is the presence of talented actress Radhika Pandit, and surprisingly senior actor and director Kashinath who is usually accused for his trademark double meaning dialogues in his films.
Lifting the plot straightway from the 55-year-old Hollywood classic, the story revolves around two advertising executives working in rival companies, and their escapades which follow for more than two-and-a-half hour. With no signs of family background for whatsoever, Santosh played by Ganesh does not believe in hard work but wins his clients by cashing in on their loopholes, sometimes even setting them with parties, and girls. However, the female lead played by Radhika is honest and follows professional ethics. The tussle leads to protagonist coming up with a non-existent product called 'Zoom,' which can boosts 'energy'. It leads to banned Indian scientist Dhoomaketu played by Kashinath, living in Italy. Will the scientist save the day for the protagonist before being pulled up by the ad council, is the crux of Zoom.
While talking about advertisements, Zoom is just like most of the advertisements which attract the buyers with attractive package and tall claims but the audience or the actual buyer mostly feel the pinch after knowing that the product or the content is of low quality. Insofar as the music composed by S S Thaman sounds regular with nothing creative at strings, but Radhika Pandit’s fans are sure for a treat with the actress turning singer for a peppy number. Sadhu Kokila as Michael Jackson fan is boring and monotonous packed heavily with double meaning jokes.
Zoom may be funny for those who have a liking for cheap double meaning jokes, and the rest can trace the original on the Internet dating back to 1961!