Singer Justin Bieber has been named for inadvertently encouraging a whole bunch of tourists to take over an Icelandic canyon, forcing its temporary closure. The Environmental Agency of Iceland has announced that Fjaðrárgljúfur, which was a part of Bieber’s music video I’ll Show You, will be closed to the public until June, reported CNN Travel.
Agency official Daníel Freyr Jónsson told Icelandic news outlet RUV that not many people outside of Iceland knew about the destination prior to Justin’s video. “This canyon was somewhat unknown,” he said, adding, “But I think Icelanders have known about it a lot longer. The great increase in foot traffic began after Bieber came. There has been an increase of 50 per cent to 80 per cent between 2016, 2017 and 2018.”
The Environment Agency of Iceland initially planned on keeping Fjaðrárgljúfur closed for two weeks, according to the Lonely Planet. After it became apparent the two-week closure did not have the intended effect, the decision was made to keep the canyon closed until June 1.