Alia and Katrina strike it big

On Wednesday, Katrina Kaif was seen leading the pack at the ceremonial lamp lighting for Nykaa at the beauty e-commerce giant’s listing event at the NSE. Her association with the brand began two years ago when she became an entrepreneur with Nykaa by launching Kay Beauty, her flagship makeup line. Last year, Katrina also became an investor in Nykaa.

Katrina, who celebrated two years of Kay Beauty in October, went home richer by '20-odd crore. The actress invested in Nykaa a few months after she’d launched Kay Beauty on Nykaa. “Katrina shelled out shekels worth '2.02 crore and when the market closed on November 11, her investment value in the stocks went up to a whopping '2 crore,” say one of our sources.

“Katrina’s idea of beauty has always centred on self-expression. With Kay Beauty, she wants more women to celebrate their own unique individuality and embrace their authentic selves,” add sources.

Katrina had also launched her cause-based campaign #ItsKayToBeYou, which had taken the Internet by storm.  

With inclusivity at its core, the campaign saw participation from influencers like Nayanthara, Jannat Jubair, Kusha Kapila and Raja Kumari, among others.
Alia Bhatt, Katrina’s friend and soon to be co-star in the upcoming film Jee Le Zara, had also invested '4.95 crore in the start-up last year, and Alia’s investment value now stands at '54 crore. Alia and Katrina have not officially commented on their windfall, which happened just as the news of both their weddings spread.
Readers might recall that Amitabh Bachchan had made a similar call with Just Dial, which brought him a 46× increase in his investment after the company
launched their IPO.

They’d already signed him on as a brand ambassador by then.

Alia Bhatt