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Aamir Khan-BJP keep differences aside for Jalyukt Shivar project

Aamir and his Satyamev Jayate team have formed Paani Foundation, to work with the Maharashtra govt in solving water crisis in the state.

By :  R Ayyappan
Update: 2016-02-18 04:01 GMT
Bollywood superstar Aamir Khan, whose comments on intolerance' sparked a row last year and invited the wrath of right-wing outfits, is partnering with the BJP-led Government in Maharashtra for its flagship water conservation and drought-mitigation programme. Photo: Viral Bhayani
\"Aamir told me he was only interested in working on the ground and not in becoming the brand ambassador,\" Fadnavis said at the event.
Addressing the press meet, Fadnavis said Aamir did not want the title of brand ambassador of 'Jal Yukt Shivar'. \"When Aamir first told me about his desire to work in water conservation efforts in Maharashtra, he made it clear he wasn't interested in becoming brand ambassador of the programme.
Aamir also said that during the period of the initiate he won't stop doing films but will be involved with the water conservation programme throughout.
The aim of this Maharashtra water conservation programme is to communicate and create awareness among people at the grassroot level about water conservation and watershed management, Aamir said at the event.
With Aamir Khan lending his star power to the water conservation initiative in Maharashtra, the first edition of the cup will be restricted to three districts and within those one taluka each. From western Maharashtra, it will be Koregaon taluka (Satara district); from Vidarbha, it will be Warud taluka (Amravati) and Ambajogai taluka (Beed district in Marathwada).
\"We are requesting lots of Marathi celebrities, sports people, actors etc to become mentors and take over villages. Just to encourage people... we want this to become a movement where everybody gets involved. I won't be the only face,\" Aamir said at the launch of the water conservation event in Mumbai.
At the event, Aamir said that he won't be the only face of the initiative as he plans to rope in Marathi celebrities to push the cause.
Aamir Khan introduced the Satyamev Jayate Water Cup', which will work for 'Jal Yukt Shivar', the Fadnavis Government's flagship scheme aimed at making villages drought-free in five years through water conservation programmes.
\"Satyajit Bhatkal (the show's director) and I chose water because it's very important and Maharashtra because we were born here. We thought we should begin with this,\" Aamir said at a press conference where Chief Minister Devendra Fadnavis and industrialists were also present.
Late Wednesday evening, Aamir along with his Satyamev Jayate' team and BJP-led Maharashtra government organised a press conference to make the formal announcement.
News of Aamir Khan being appointed as the brand ambassador for the water-conservation project broke on Wednesday.
Aamir and wife Kiran Rao, along with the team of his popular TV show Satyamev Jayate', have formed the Paani Foundation', which will work in association with the Government to solve water crisis in the drought-affected state of Maharashtra.
Aamir and his Satyamev Jayate team have formed Paani Foundation, to work with the Maharashtra govt in solving water crisis in the state.

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