Laqshya Media Group Introduces ‘Laqshya StoryWorks’ to Power Original Content

Mumbai: Laqshya Media Group (LMG), one of India’s most awarded marketing communications companies, announced the launch of Laqshya StoryWorks today, a new vertical dedicated to creating original fiction and non-fiction content for the digital age. The studio will focus on original IPs, multi-platform branded content, and AI-led storytelling. Seasoned industry professional Ravi Kudesia will lead the division as VP & Business Head.

The launch of Laqshya StoryWorks comes at a time when brands and platforms are increasingly invested in more immersive storytelling formats and looking beyond traditional advertising. The new vertical strengthens LMG’s integrated offering by enabling the Group to conceptualise, produce, and distribute original entertainment/infotainment properties, brand-driven narratives, and content enhanced by artificial intelligence.

Speaking about this strategic move, Alok Jalan, Chairman & Managing Director, Laqshya Media Group, said, “We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix. Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”

By adding a content studio to its portfolio, Laqshya Media Group is further strengthening its presence across OOH, DOOH, digital marketing, experiential, and brand tech. The studio will focus on original IPs and long-term branded entertainment to create proprietary assets and unlock new revenue streams.

Laqshya StoryWorks will develop everything from long-form series and short digital formats to fiction, non-fiction, and immersive branded content. It will produce platform-specific storytelling for OTT, social media, broadcast, and on-ground events, using AI tools to scale creativity, speed, and personalisation.

This launch supports LMG’s strategy to evolve into a global integrated marketing powerhouse, with plans to grow the division over the next 3–5 years through fresh talent, technology partnerships, and multi-platform content franchises.

Led by Ravi Kudesia, the division will be anchored by strong leadership. Kudesia brings over 25 years of multi-platform media experience across television, digital, print, and radio. Before joining LMG, he served as the Head of Special Projects and Branded Content at ABP Network, where he led multiple high-impact content initiatives and conceptualised successful properties such as the Ideas of India Summit and Roots & Rhythm. In his earlier role at Times Television Network, he spearheaded the Maruti Suzuki Road Safety Index among many other projects.

“Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially,” added Jalan.

“Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time,” Kudesia said. “We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”

Kudesia will report to Atul Shrivastava, Director & CEO, Laqshya Media Group and build a specialised team of writers, editors, producers, designers, technologists and sales professionals. Multiple content projects are already under development and will be announced soon.