Purity Without Pretense: Arvind Patel on Bharat Vedica Philosophy
With Bharat Vedica, Arvind Patel is proving that authenticity and modernity can beautifully coexist.
By : DC Correspondent
Update: 2025-11-12 11:02 GMT
In conversation with Arvind Patel, Managing Director of Bharat Vedica, we explore how the brand is reimagining traditional Indian wellness for the modern world. From sustainable packaging to transparent storytelling, Patel shares how purity, innovation, and purpose guide every choice.
Bharat Vedica emphasizes a blend of tradition and modernity. How do you ensure this balance in your product offerings and brand narrative?
At Bharat Vedica, our philosophy has always been about preserving the essence of tradition while embracing the possibilities of modernity. We believe that India’s ancestral wisdom still holds answers for today’s wellness challenges; it just needs to be made relevant to modern lifestyles.
At Bharat Vedica, our philosophy has always been about preserving the essence of tradition while embracing the possibilities of modernity. We believe that India’s ancestral wisdom still holds answers for today’s wellness challenges; it just needs to be made relevant to modern lifestyles.
Every product we create begins with a traditional process, whether it’s the Bilona method for A2 Gir Cow Ghee or wood-pressing for our oils, but we present it through modern design, clean packaging, and transparent communication. This blend ensures that while the soul of our products remains authentically Indian, their form and functionality meet the expectations of contemporary consumers.
Our storytelling also mirrors this duality: heritage as a foundation, innovation as a bridge, and mindful living as the common thread.
Consumer preferences are evolving rapidly. How does Bharat Vedica stay attuned to these changes while staying true to its core values?
We see today’s consumer as both curious and conscious. They want authenticity, but they also want information. At Bharat Vedica, we constantly engage with our community through digital conversations, customer feedback, and collaborations to understand what they value.
Our storytelling also mirrors this duality: heritage as a foundation, innovation as a bridge, and mindful living as the common thread.
In your experience, what are the key challenges in maintaining authenticity while scaling a brand that is deeply rooted in cultural heritage?
The biggest challenge lies in staying true to the source while growing in scale. In a market where “organic” and “authentic” are often reduced to buzzwords, maintaining integrity across sourcing, production, and communication requires continuous effort.
The biggest challenge lies in staying true to the source while growing in scale. In a market where “organic” and “authentic” are often reduced to buzzwords, maintaining integrity across sourcing, production, and communication requires continuous effort.
As founders, we’re deeply involved in every step to product testing and packaging design. Growth can sometimes tempt brands to compromise on processes for efficiency, but we’ve built our systems to scale without diluting purity.
The other challenge is narrative: how do you modernize while staying true to your roots? Our experience says that authenticity doesn’t mean resisting change; it means evolving without losing the values that define you. For us, that value is simple: purity without pretense.
The 'Back to the Roots' campaign introduces innovative packaging, such as the PVD-coated stainless steel ghee jar. What inspired this fusion of tradition and modern design?
The inspiration for the PVD-coated stainless steel ghee jar came from our own homes. Growing up, we saw ghee stored in stainless steel containers, strong, simple, and enduring. Over time, convenience replaced culture, and we began losing those small but meaningful rituals of care. With ‘Back to the Roots’, we wanted to revive that sentiment in a contemporary way. The PVD coating gives the traditional stainless steel a modern, premium finish while keeping it reusable, hygienic, and eco-conscious. It’s our way of proving that design innovation and cultural reverence can coexist beautifully. We often say, our jar isn’t just packaging, it’s philosophy in form, durable like our traditions, elegant like the modern world.
The 'Back to the Roots' campaign introduces innovative packaging, such as the PVD-coated stainless steel ghee jar. What inspired this fusion of tradition and modern design?
The inspiration for the PVD-coated stainless steel ghee jar came from our own homes. Growing up, we saw ghee stored in stainless steel containers, strong, simple, and enduring. Over time, convenience replaced culture, and we began losing those small but meaningful rituals of care. With ‘Back to the Roots’, we wanted to revive that sentiment in a contemporary way. The PVD coating gives the traditional stainless steel a modern, premium finish while keeping it reusable, hygienic, and eco-conscious. It’s our way of proving that design innovation and cultural reverence can coexist beautifully. We often say, our jar isn’t just packaging, it’s philosophy in form, durable like our traditions, elegant like the modern world.
Sustainability is central to Bharat Vedica's ethos. Can you share specific initiatives that reflect your commitment to environmental responsibility?
For us, sustainability is not a checkbox; it’s a way of thinking. It begins with how we source, how we package, and how we communicate.
For us, sustainability is not a checkbox; it’s a way of thinking. It begins with how we source, how we package, and how we communicate.
Our key sustainability initiatives include:
● Reusable stainless steel jars that eliminate single-use plastic packaging.
● Ethical sourcing from smallholder farmers who practice natural and regenerative agriculture.
● Minimal processing methods that preserve nutrients while reducing energy use.
● Digital-first campaigns to limit paper waste in marketing.
Even our logistics partners are chosen for eco-friendly , reusable packaging and reduced carbon footprint. The idea is to build a brand that doesn’t just sell wellness, it embodies wellness, for people and the planet alike.
Consumer preferences are evolving rapidly. How does Bharat Vedica stay attuned to these changes while staying true to its core values?
We see today’s consumer as both curious and conscious. They want authenticity, but they also want information. At Bharat Vedica, we constantly engage with our community through digital conversations, customer feedback, and collaborations to understand what they value.
While trends change, the underlying desire for trust and transparency remains constant. That’s where we focus. We use consumer insights not to chase fads, but to present traditional wellness in formats that fit modern routines, whether that’s through ready-to-use pantry essentials or thoughtful gifting.
In short, we adapt with design and essence. The heart of Bharat Vedica remains the same: pure, honest, and deeply Indian.
Reflecting on your entrepreneurial journey, what have been some of the most significant learnings or turning points for you?
Bharat Vedica was born from both personal experience and conviction. For years, I struggled to find genuinely pure food products, the kind of unadulterated, chemical-free food I grew up with on our family farm. Most options in the market either lacked authenticity or transparency.
What began as a small initiative, making ghee and milk from our own Gir cows using traditional Bilona methods, soon became a calling. I realised that if I was missing that connection to real food, so were millions of others. That’s when Bharat Vedica took shape in 2022, with a simple yet powerful mission: to bring back Traditional Indian Food in its purest, most honest form. It’s not just a business for me; it’s a personal journey of returning to our roots while setting new benchmarks for purity and trust in the FMCG space.