Amazon Launches Rakhi Store with Festive Essentials Delivered in Minutes

Bengaluru: With the onset of festive season, Amazon Now launched its dedicated Rakhi Store, bringing together over 500 unique Rakhis, festive essentials, sweets and gifts in one place, all delivered in minutes across cities where Amazon Now operates. Whether planning ahead or shopping at the last minute, customers can conveniently find everything they need to celebrate Raksha Bandhan in one place, with Rakhis as low as INR 19, unique selection of Rakhis and sweets and gifts starting at INR 99.

Nishant Sardana, Director - Amazon Now said, "Raksha Bandhan is one of India's most cherished festivals, celebrating the special bond between siblings. At Amazon Now, we're constantly looking for ways to make festive shopping faster, easier and more meaningful for our customers. Our Rakhi Store brings together over 500 unique Rakhis, festive essentials and gifting options in one place, all delivered in minutes. The Rakhi Vibe Check Quiz adds a fun, personalised element to the experience by helping customers discover Rakhis that best reflect the unique bond they share with their sibling, making festive gifting even more meaningful.”

The Rakhi Store features over 500 unique Rakhis spanning digital, personalised, spiritual, kids' and premium collections. Customers can explore Digital, QR and NFC-enabled Rakhis, DIY and Rakhi Hug Cards, Blessed and Hanuman Chalisa Rakhis, Kids' and Pet Rakhis, Bhaiya-Bhabhi Rakhis, Evil Eye and Swarovski Crystal Rakhis, among many others.

Designed as a one-stop festive shopping destination, the Rakhi Store brings together everything needed to celebrate the occasion, from Rakhis and the Roli Chawal combo to chocolates, sweets, grooming products, beauty essentials, snacks, stationery, and more from FNP, Oye Happy, Ugaoo, IGP and many more brands - making it easy to complete festive shopping in a single order. Adding a personalised touch to the experience, Amazon Now has also introduced the Rakhi Vibe Check, a 30-second interactive quiz that helps customers discover the perfect Rakhi based on the unique bond they share with their sibling. Whether they're a 'Certified Menace,' 'Ride or Die,' 'Family Shield,' 'Long Distance Bond,' or '2AM Call' sibling, the quiz recommends a curated selection of Rakhis that best reflects their relationship.

From thoughtful Rakhis and festive essentials to last-minute gifts, Amazon Now makes it easy to celebrate the occasion with everything delivered in minutes. Customers can enjoy free delivery on orders above INR 99 for Prime members and INR 149 for non-Prime members, with zero handling fee and no extra charges. To check if the service is available in their pin code, customers can open the Amazon app and look for the ‘lightning’ Now icon on the top banner.