1 in 7 Swiggy Food Orders Now Comes From 99 Store as Affordability Drives Demand

Swiggy Limited (NSE: SWIGGY/BSE: 544285), India’s leading on-demand convenience platform, today announced that it has witnessed remarkable growth in 99 Store, its disruptive offering in the affordability segment, over the last one year. Launched in July 2025, 99 Store now accounts for 1 in every 7 food orders of the platform, signaling a strong demand for value driven food options. The offering has scaled its presence with an entrenched network of over 1.8 lac restaurant partners across 500+ cities in the country- one of the broadest partner networks in affordable food delivery.

99 Store has a dedicated section within the Swiggy Food app that shows curated, affordable food items and meals for daily consumption from participating brands at price points of ₹49, ₹79 and ₹99 and unlocks free delivery for orders above ₹49. It caters to the value- conscious customers who are looking for quality food and meal options across trusted brands, at an affordable price. Over the last one year, it has also emerged as a preferred platform for healthy food options. 99 Store is not only growing order volume, but also expanding its reach into new cities, onboarding new restaurant partners, bringing new users to Swiggy and improving overall customer stickiness- all on the same value proposition. While it offers food across categories, the most popular food choices on 99 Store include Bowls and Thalis, South Indian Breakfast, Burgers and American food, Pizzas, Beverages, Chaats and other snacks.

Customers across tier-1, 2 and 3 cities in India can choose from a host of food items from India's largest QSR chains to deeply local, city-specific brands. Customers can order from trusted and loved brands like Burger King, McDonald's, KFC, Domino's Pizza, and Taco Bell. In addition to this, some of the most-loved homegrown brands are among 99 Store’s most active participants - bringing regional identity and deep local loyalty to the value delivery format.

Speaking on the success of 99 Store, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, "Across India’s Tier-1, 2 and 3 cities, there is a huge base of value-conscious consumers, from students to working professionals, seeking affordable, high-quality food and meal options. The 99 Store was purpose-built for these affordability-first users, successfully converting users who previously only ordered food online for special occasions into regular customers. The response over the last year has been phenomenal with monthly orders growing 2.4x over the last year. Beyond consumer love, it has also proven to be a winning proposition for our restaurant partners by driving newer customers while also ensuring higher retention and stickiness. Looking ahead, we are committed to expanding our partner network and bringing an even wider assortment of choices to our 99 Store customers."

With 99 Store, restaurant partners are seeing incremental orders from the customer segment that they would have missed otherwise. Also, 99 Store is a habit formation engine for affordability-seeking users. The data shows consistent results with higher retention amongst first order-users on 99 Store compared to the platform and a widening base of occasional users being converted into habitual ones. Additionally, improved discoverability via the dedicated 99 Store segment: ensures higher engagement.