Mivi focuses on wearables market

Deccan Chronicle.

Business, In Other News

Smart wearable devices, including smartwatches and fitness trackers, are commonly used in sporting activities, to monitor our health and receive push notifications etc. (Photo: Pixabay)

Hyderabad: Mivi, a made-in-India consumer tech brand, on Thursday entered into the “affordable” wearable category with the launch of its inventive and ‘truly Made in India’ range of smartwatches.

Mivi’s ‘Made-in-India’ smartwatch will include pre-installed workout modes such as cycling, jogging, hiking, walking, yoga, and many others. To put it another way, this smartwatch will make your workouts far more productive, among other things. It is designed keeping in mind the hectic schedule of the mass, it charges completely in 1.5 hours and lasts for 5-7 days of use and has a stand-by of 20 days.

The watch is also rated with an IP68 which makes it water resistant during a swim or a workout. The device also has a G-sensor that makes it easy to track step count and monitor sleep, heart rate, blood pressure, oxygen saturation, and exercise data record along with Menstrual cycle tracking making it especially convenient for women.

Midhula Devabhaktuni, Co-founder and CMO, Mivi, said, “In this current world where everyone is trying to get healthier both mentally and physically, a smartwatch is more of a necessity than an accessory. We are delighted to expand our portfolio in smart wearables and are hoping that Mivians will support us through this journey. Our Made-In-India smartwatch is equipped with the best technology and is available at the most affordable rates.”