Tirupati Resident Spent ₹3.89 Lakh on Quick Commerce
Unpacking Tirupati’s year of early-morning tarkari runs, fitness fever, and lightning-fast carts
Tirupati is quietly carving out a place for itself as one of India’s fastest-growing convenience-led shopping hubs, reflecting a shift in how smaller cities are embracing quick commerce as part of everyday life. Insights from a recent nationwide consumer trends report show that the temple town is no longer using online platforms merely for last-minute grocery runs, but for planned, high-value purchases that blend daily needs with lifestyle upgrades.
One of the city’s most striking data points came from its highest-spending user, who clocked purchases worth ₹3.89 lakh over the year. Their cart was a telling mix of protein-rich Greek yogurt, unflavoured whey protein, premium grooming tools, portable storage drives, high-capacity memory cards and a flagship smartphone, pointing to a consumer profile that balances fitness, technology and convenience. Several other users followed close behind, with individual spends ranging between ₹1.8 lakh and ₹2.3 lakh, reinforcing the emergence of a strong base of power shoppers in the city.
Beyond routine groceries, Tirupati saw a sharp rise in non-grocery categories. Sports and fitness products recorded a 27-times year-on-year growth, signalling a growing focus on wellness and active lifestyles. Categories such as dry fruits, edible oils, cleaning products and beauty accessories also saw strong traction, suggesting that shopping baskets are becoming more diverse, health-conscious and premium.
The city’s shopping patterns also revealed its unique rhythm. Orders peaked early in the morning, particularly for essentials like onions, tomatoes, milk and curd, indicating that residents were stocking up even before the day’s religious and household routines began. Snacks dominated overall orders, with chips, crisps, soda, mineral water and sugar consistently ranking among the most purchased items, alongside household staples that remained strong throughout the year.
According to Hari Kumar G, Chief Business Officer at Swiggy, quick commerce in India has evolved far beyond being a convenience-driven service. He noted that it has become embedded in modern lifestyles, with consumers increasingly making planned purchases and even spending on premium and big-ticket items, alongside daily essentials and indulgences.
Tirupati’s growing comfort with higher-value carts mirrors a broader national trend. Across India, milk emerged as the most ordered essential, with more than four packets being delivered every second nationwide. At the top end of the spectrum, a user in Hyderabad placed the single largest cart of the year, valued at ₹4.3 lakh, which included three iPhone 17 Pro devices.
Together, these trends underline how cities like Tirupati are redefining the scope of quick commerce, moving from speed-driven grocery top-ups to a more holistic, lifestyle-oriented way of shopping that blends convenience with aspiration.