HYDERABAD: Amazon India on Thursday announced the launch of ‘The Amazon Metaworld’, a virtual destination where customers can experience its products through virtual reality and augmented reality.
The Amazon Metaworld will have six zones including local stores, smartphones, gadgets and electronics, fashion and make-up, groceries, and more.
The company said that Amazon Metaworld will give customers an entry into the Amazon universe, a virtual destination that will let you experience your favorite Amazon categories while competing with fellow players to win exciting goodies.
“With 11 lakh sellers and two lakh local stores, The Great Indian Festival celebrates lakhs of sellers, offering crores of products to customers on Amazon.in, including unique products from Indian SMBs and local stores. In Telangana itself, we see a 25 per cent increase in sellers as compared to last year who are catering to our consumers. As we enter the month-long festival, we are fully prepared to serve our customers with a wide selection at great value with the comfort and safety of shopping from anywhere at any time,” said Kishore Thota, director, Amazon India.
“The Andhra Pradesh and Telangana region are an important market for Amazon India, and we are happy to bring the Amazon Metaworld experience to our customers in Hyderabad,” he said.
According to initial trends of festival sales season in Telangana and Andhra Pradesh, the company said the 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones.
As work from home and schooling from home have become a way of life for many around the country, the company said that customers have also been shopping for Laptops among brands such as HP, Lenovo, ASUS and Dell.