Chennai: Flipkart is conducting a pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.
The pilot aims at ensuring existing plastic packaging in the system is recycled and reused. Under the programme, Flipkart will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart wish-masters for its proper disposal, at the time of product delivery. The collected packets will then be sent to registered vendors to ensure it is disposed of responsibly to avoid ending up in landfills. Wish-masters have also been provided proper training in explaining the various facets of this initiative to consumers to ensure high participation.
This programme is in continuation of Flipkart’s sustainability agenda under which it has already reduced the utilization of single-use plastic by 33 per cent and aims to move towards 100 per cent recycled plastic consumption in its supply chain by March 2021. Towards this goal, Flipkart has filed for EPR (Extended Producer Responsibility) and is targeting 30 per cent collection back in the first year. The company is also committed to maximizing recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption.
Earlier this year, the company announced the introduction of electric vehicles in its last-mile delivery network with the aim to replace nearly 40 per cent of its existing last-mile fleet of delivery vans with EVs by March 2020.