Patanjali to sell dairy products, clothes after selling soaps, toothpaste, hair oil

Mumbai: Patanjali Ayurved, FMCG major founded and being promoted by yoga guru Baba Ramdev, will soon launch its own dairy products and clothes wear segments, a report in Mint said. “With this we will be in 11 categories,” the newspaper quoted Ramdev as saying on the sidelines of Globoil India 2017, an edible oil conclave.

According to Ramdev, Patanjali was eying the segments as it is expected the turnover in both dairy products and apparel businesses would go up to Rs 20 lakh crore in a few years to come.

While taking a dig at Patanjali's such rival companies as Hindistan Unilever Limited, Ramdev said Patanjali has overtaken a number of such companies in terms of doing business and registering sales. Mint quoted him as saying: “We are number one in trust and we will be No. 1 in turnover in a year,” he said. “We have done shirshasan (laid down) of many large companies. Only Unilever is left.”

HUL, leader in fast moving consumer goods segment, had an annual turnover of Rs 34,487 crore in 2016-17 financial year. It make such products which are a household name as Lux soap, Surf Excel washing powder, Fair & Lovely facial cream, and Kissan.

In the same FY17, Patanjali Ayurved’s recorded Rs 10,561 crore turnover. The company being steered by Baba Ramdev hopes it will cross Rs 20,000-25,000 crore sales mark in FY18, the report added.

Patanjali sells Ayurvedic personal care and food products, including flagship toothpaste brand Dant Kanti. It launched a packaged drinking water brand called Divya Jal last month, Mint reported on 30 August, according to the report.