Tamannaah, Shruti Haasan, Vivek Oberoi attend IIFA Utsavam day 2

Mumbai: Tamannaah, Shruti Hasan, Vivek Oberoi flagged off the first edition of IIFA Utsavam in Hyderabad.  The award ceremony honours talent across the four southern film industries. IIFA Utsavam has already risen over Rs.1 crore in favour of flood relief campaign 'Be One For Chennai'.

Filmmaker S.S Rajamouli, Ram Charan Teja, Nagarjun and Shriya Saran also attended the ceremony.