Smaaash Entertainment ties up with Cristiano Ronaldo

Mumbai: Smaaash Entertainment, a sports-centric virtual entertainment company co-owned by Sachin Tendulkar has tied up with football superstar Cristiano Ronaldo to launch its first Smaaash Soccer Centre in Dubai and Jeddah. Smaaash plans to invest $20 million in the project over six months with an aim to create opportunities for all Middle Eastern soccer fans to practice and play football, the company said in a statement. The company has invested around Rs 15 crore developing the soccer games.

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