That’s what we call a checkmate!
Wazir that releases on January 8 will be the first Bollywood release of 2016.
By : natasha coutinho
Update: 2015-12-19 22:58 GMT
Vidhu Vinod Chopra is known for devising unique marketing strategies for his films and we have seen glimpses of that during 3 Idiots and PK. This time too, he has a clever idea. Cashing in on the mad rush of fans to watch Bajirao Mastani and Dilwale, is Chopra’s next Wazir. The film’s team has tied up with major multiplexes across the country and has installed headrests bearing the Wazir logo on the seats. As part of a unique marketing initiative, it aims at creating a chessboard like feel for cine-goers, through the alternate black and white headrests.
The illustration features the film’s title logo along with a caricature of Wazir’s chessman. The unconventional marketing idea was conceived and executed on Chopra’s behest. The filmmaker said, “I wanted to connect directly to the viewers right from the first day of opening, and tell them to begin the new year on a high. And I thought that this was the best way to reach out to them.”
Wazir that releases on January 8 will be the first Bollywood release of 2016 and we hear the team is brainstorming on an aggressive marketing campaign before the release.
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