ASUS announces smartphone manufacturing in India

ASUS has made an official announcement stating that it will start the local manufacturing of smartphones in Sri City, Andhra Pradesh. In a strategic move to expand  presence in India, ASUS will kick-start its manufacturing operations with Zenfone 2 Laser which will soon  be followed by ZenFone Go. The company aims to manufacture 150,000 smartphones per month by the  end of the current financial year which will account for almost 80 per cent of sales in India.

“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce  our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang,  Regional Head - South Asia & Country Manager – System Business Group - ASUS India. “The Indian  government’s focus on ‘Make in India’ has opened a plethora of opportunities for international  companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”

Chang further added, “We are aggressively targeting the Indian market. We aim to achieve 5 per cent market  share in the country by next year and empower all our customers with luxury.”  Last month, at the first edition of Zen Festival in India, the company launched its brand new offerings - Zenfone Selfie, Zenfone 2 Laser and Zenfone 2 Deluxe. Zenfone 2 Laser, the first smartphone that will be  manufactured in India, received such an overwhelming response that the company had to prepone the  sale date on Flipkart.

Salient features of Zenfone 2 Laser:

The ASUS Zenfone 2 Laser delivers superb high-definition (HD) 1280 x 720-pixel resolution. It offers 5 MP  front camera and 13 MP rear camera with laser- assisted auto-focus that allows the consumers to lock  the focus on an object in as low as 0.3 seconds. The phone comes with Anti-Scratch Corning Gorilla Glass  4 which has better scratch resistance than any protection film for smartphones in the market. The  phone also boasts of dual microphone with noise cancellation for the best phone call quality, and full HD video recording 1080p@30fps capture with video stabilization and  one-touch still-capture facility.

Key features of ZenFone Go:

The ZenFone  boasts of a high resolution 1280 x 720 HD IPS display with a anti-fingerprint coating having a pixel density of 294ppi.