Aishwarya Rai Bachchan says Aaradhya has not yet started experimenting with make-up

Mumbai: Aishwarya Rai Bachchan, who has been seen donning red lispstick on many occasions recently unveiled the moist matte collection of ‘Pure Reds’. Different shades of moist matte collection are already available in the market but this one is different, as this range has varied shades of just the colour ‘red’.

Now we all are aware once we put on this bold colour, it seems like we rule the world. Speaking on this occasion Aishwarya said, “For me personally, red lips exude power and élan. Red is classy and radiates confidence as it flatters every skin tone and adds a beautiful dimension to the lips. Every woman should find her perfect colour in the palette. Personally I have tried all the shades that are there in the collection.”

Aishwarya firmly believes that lipsticks have become more than just a piece of make-up in our lives. “When we wear a bold colour on our lips, we feel empowered. It goes with every dressing style whether western or Indian and gives you a sense empowerment”, said the Brand Ambassador of L’Oreal.

When asked what was the reason behind wearing a red lip colour every time she was spotted or photographed she says, “Yes, I have been wearing a lot of red whether its in Cannes or on my birthday party. When on my birthday everyone was coming to wish me, I just wore the lipstick I felt more comfortable in. Also I knew that after wearing that shade, you need not wear any major accessories or have to be concerned about your style as your lipstick speaks for you”.

Aradhya has been seen tagging along with her mum on many occasions. When asked if she also has a fetish for make-up Aishwarya says, “She is too young to have a fetish for make-up but yes there was this one time when I was cleaning my make-up, she asked me mom are you cleaning your make-up? And I was surprised seeing how she got to know of this term make-up?.

Apart from her usual work routine she is also very excited to watch Shamitabh. “I know a lot more than what has been shown in the trailer. It is good to see how two talents, My Paa (AB) and R. Balki, come together with a new idea. I am really looking forward to see this film,” she shared.

About the collection

The collection ‘Star Pure Reds’ lipsticks are created with an innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence and a must have cosmetic/beauty accessory for every woman. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense colour and Jojoba oil gives perfect hydration up to 4 hours.

These 7 shades are priced at Rs.995 and are available across all modern trade outlets.

Watch the trailer here: 

Full View

Here is our live coverage of the event: