Airtel and Samsung launch new Integrated Digital TV

Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, announced its partnership with Samsung to launch the all-new Integrated Digital TV (iDTV). As part of this innovation - Samsung’s range of SmartDirect TVs will feature an in-built Airtel digital satellite tuner, which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, said Arora, Shashi Arora, CEO – DTH & Media, Bharti Airtel.

Ranjivjit Singh, Chief Marketing Officer, Samsung India added further, “Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.” 

Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV’s Smart Card.

The 32-inch and 48-inch iDTV models are priced at Rs 44, 900 and Rs 91,500 for the Indian market.