Hrithik Roshan who is riding high on the success of his action flick 'Bang Bang' launched his new fashion venture at the Myntra Fashion Weekend. Photo: Viral Bhayani
At the event, the actor was quoted as saying,"The HRX - Push Your Extreme brand is synonymous with style and substance and celebrates my strong passion for fitness. I love the idea of clothing that has the adventurous spirit and is raring to go, and
Although his clothes were simple casuals, they all had an element fun and quirkiness that not only kept up with the latest fashion trends, but also made a few fashion statements of their own.
Hrithik put some of the most vibrant, fun and exciting collection we have seen so far at the fashion week.
The actor later posted a few pictures from the event and captioned it saying: "And it just didn't stop! Cause I didn't stop! Keep moving! Celebrating in bangbang style! Who got my jacket??,"
Power walk! Thank you for the most explosive ramp excitement! #pushyourextreme in the cool!
The actor took to his social networking site and posted a few pictures of his collection from the fashion show.
The brand is a mix of Hrithik's casual and sexy style and is manufactured and retailed exclusively by the online store.
Hrithik Roshan launches 'HRX' casual wear at fashion week