Antiseptic brand Dettol on Thursday introduced Amitabh Bachchan as the ambassador of their new campaign 'Banega Swachh India'. Photo: Viral Bhayani
Kirthiga Reddy, Managing Director, Facebook India was quoted as saying,"The collaborative efforts make this movement social, personal and relevant by inspiring people to action through powerful stories to keep India clean."
To create awareness about hygiene and sanitation interactive videos, flyer distributions, posters, hand washing sessions and street plays will be conducted in villages and cities.
With a commitment to making India healthier and cleaner by 2019, RB (formerly called Reckitt Benckiser) has made a promise to invest Rs.100 crore towards the initiative.
Amitabh feels that the 'Banega Swachh India' is a dream each and every Indian should have in their hearts and minds and make it a part of their daily lives. If practiced daily, then only can the country prosper.
To launch the program, a 'Dettol - Banega Swachh India' bus will be flagged off in October, which will cover around 400 villages across 8 states - Haryana, Rajasthan, Uttar Pradesh, Bihar, Jharkhand, Chattisgarh, Madhya Pradesh and Maharashtra.
Amitabh Bachchan was elected as the Goodwill Ambassador for the UNICEF Polio campaign, that aimed to eradicate the crippling disease in the country.
“If my face and voice helps this cause, I will be honoured. I hope that like we successfully achieved success with polio eradication I hope we will be able to be successful with this campaign as well," Amitabh told reporters.
Picture for representational purpose
The Big B of Bollywood told reporters that if his face and voice helped the cause in any way, he would be 'honoured'.
The five-year programme is aimed at addressing the rising need for hygiene and sanitation in the country and plans on building of toilets in schools and contribute towards keeping them clean.
The nationwide campaign aims to provide expertise and insight in driving behavioural change and to spread awareness on the importance of hygiene and sanitation to millions across the country.