New Delhi: Micromax Informatics Limited, on Tuesday announced the launch of India’s first smartphone based native payments solution.
Micromax has partnered leading mobile payments company TranServ to deliver the new mobile payments services. Under the partnership, the companies will be rolling out a series of payment-specific solutions designed to meet the varied demands of the mobile-first Indian consumer.
The move will see the creation of an indigenous digital payment infrastructure. This will be India’s first smartphone-based native payments solution where Micromax users will be able to conduct diverse financial and social transactions.
Micromax users will be able to send money, split bills, and transfer money by choosing contacts in the device address book.
Commenting on the partnership, Mr. Vikas Jain, Co-founder, Micromax Informatics said, “ The growth in mobile payments has a lot to do with the ease of payment and tight integration with popular services. And our partnership with TranServ will bring Indian consumers, the most convenient and easy way to mirror their life on the fast evolving internet and mobile ecosystem.”
“We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services,” he added.
By partnering with a payments innovator such as TranServ, Micromax is providing an all-pervasive payments layer to the services ecosystem further ensuring that the users have a platform, which is available to them even beyond Micromax devices.
TranServ has also partnered with banks to further expand the financial services being offered. There is definite plan to provide Micromax consumers with a Visa card powered by a partner bank that will allow users to experience ubiquitous payments across online as well as offline merchant establishments.
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