Cracker sale falls, Tasmac profit soars

Deepavali festival spelt doom to the cracker business
Chennai: Deepavali festival spelt doom to the cracker business, but helped liquor sales soar in the state compared with previous years. According to cracker owners, sales during the current festival season have dropped by 10 per cent compared with last year. This season saw Chennai bursting crackers worth Rs 40-41 crore whereas last year it was around Rs 43-44 crore.
“The one reason that has led to the dip in sales this year is low purchase due to the heavy downpour that discouraged people from buying crackers during the last five days leading to the festival,” said Abdul Rahman, general secretary, Island Grounds Crackers Association.
However, prices of Indian made crackers arriving from Sivakasi were same as that of last year, he said. Lashing rains were no deterrent to those visiting Tasmac outlets, which saw a 22 per cent rise in sales in the current year as compared to 2014. This year liquor sales in Tasmac outlets during the three days leading to Deepavali stood at Rs 372 crore, up from Rs 304 crore in 2014.

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( Source : deccan chronicle )
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